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Gardner Museum Comprehensive Rebrand

Project type

Comprehensive Branding

Date

December 2024

This concept represents the Gardner Museum’s vision to be “a place of respect where people can come together and recharge their creativity.” The circular shape of the letter “G” symbolizes the museum’s all-encompassing inclusivity. Meanwhile, the incorporated letter “M” pays homage to the thirteen stolen artworks. The negative space acts as a placeholder for the missing left stem. This echoes the hopeful symbolism of the empty frames on the museum's walls awaiting the works’ eventual return.

© 2023 by Amanda Mortensen. Powered and secured by Wix

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