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Gardner Museum Comprehensive Rebrand
Project type
Comprehensive Branding
Date
December 2024
This concept represents the Gardner Museum’s vision to be “a place of respect where people can come together and recharge their creativity.” The circular shape of the letter “G” symbolizes the museum’s all-encompassing inclusivity. Meanwhile, the incorporated letter “M” pays homage to the thirteen stolen artworks. The negative space acts as a placeholder for the missing left stem. This echoes the hopeful symbolism of the empty frames on the museum's walls awaiting the works’ eventual return.






















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