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Gardner Museum Comprehensive Rebrand

Project type

Branding

Date

December 2024

A comprehensive rebrand concept for the Isabella Stewart Gardner Museum, one of Boston’s most storied cultural institutions and the site of the largest art theft in history. The identity centers on a logomark that holds two ideas at once. The circular form of the “G” reflects the museum’s commitment to radical inclusivity, while the negative space forming an “M” quietly references the thirteen stolen works, echoing the empty frames that still hang on the museum’s walls.

Recognition
» CA Magazine, Mar/Apr Issue 2026 // Student Showcase

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